PLAN of MY DIGITAL Footprint project.

What issue/ topic did you choose?

The issue/topic I chose was digital access.
Why is this important?This is topic is important because many people do not have access to internet and we need to do something about it. In addition some people like us are paying twice as more for internet and others are paying less and are more advanced in technology when we should be the ones.
Who do you want to reach? (target audience)
I want to target the  audience by trying to make a differnece in this. I want them to take action of this. (how advance we are in technology and how much we are paying)
What is the behavior your looking to change?

The behavior I am looking to change is for the people to take on the responsibilty to change this. Why doesn’t the audience already engage in this behavior?

The audience has not yet engaged in this behavior because they do not see the big picture. Leaving our access to the internet like it already is is not only going to affect us but our new generation.

What emotional appeal can you make?

I can 

Belonging; Power/Control; Fun: Safety;

Put your audience in a situation/scenario where the issue would come up in their lives.







Where are they? (setting)







Who is there? (characters)







What’s’ going on around them? ( ambient sound)







What are they saying? (dialogue)







Who is message brought to you by? ( Station; organization)